Saturday 26 February 2011

AOB1

UK Film Industry Information

If I was trying to define UK film I would immediately get into confusion due to they’re not being any clear definition of it. There are many things to consider when defining a UK film. 
There are films which in many aspects could be British for being set in the UK - Bridget Jones diary.
Focus on British people abroad - 4.3.2.1
Predominantly British Cast - Harry Potter and The Philosophers Stone
Storyline about an aspect of British life - Kidulthood, The Kings Speech
Based on work by a British author - Atonement by Ian McEwan
British Director - Slumdog Millionaire by Danny Boyle
Based on a British person - The Queen

UK Film Industry
There are three things that the UK film industry do, They are as follows 1. (Most lucrative)- Provision of resources for Hollywood films, talent/facilities/tax regime, so American studios come over to Britain. 2.Makes indigenous films about British life shot in the UK. 3. Makes films shot abroad under co-production, which means that they have the idea but then get the backing from the US an example of a film made in this way would be Scott Pilgrim Vs The World.


My definition of the UK film industry
The film must be made by a company in the UK.
70% of the production cost of the film must be spent on film making activity in the UK.
70% of the total cost must have been paid to citizens of the commonwealth.,
75% of the total labour cost must have been paid to citizens of the commonwealth.
No more than 10% must not be comprised of another film makers work.


UK Films Worldwide
The UK film industry hit it's prime in the 1940's With J Arthur Rank, he produced some of the finest films ever made in the UK with the likes of Carry-Ons, The Red Shoes, Henry V and A Matter of Life and Death. 
The UK has created some of the biggest actors and directors examples would be Sean Connery, Lawrence Oliver, Alfred Hitchcock and Charlie Chaplin.
Harry Potter and James Bond are two of the highest grossing film-franchises of all time and they were constructed in the UK film industry.
Hollywood films also contain many British actors and actresses, to name a few; Hugh Grant, Simon Pegg, Kate Winslet, Colin Firth and Michael Caine.
Many events and stories of British history are used in films for example, Titanic, The Queen and The Kings Speech.
In 2009 British films grossed 2 billion worldwide market share was 7% globally and 17% in the UK. The UK film industry employ 36,000 people in the UK and 63,000 indirectly(employing a business not individual people. For example, Caterers). Contributes on average 1.6 billion into UK GDP. UK box office stats for 2009 were £ 944 million - 173 million admissions.


Case Study on UK Film Slumdog Millionaire
The rags to riches theme in Slumdog Millionaire makes the film appeal to both UK and Bollywood audiences, It is a staple of of UK and Bollywood. A common convention of Bollywood films is a fantasy sequence an example of this in Slumdog Millionaire would be when the boys jump off the train and are 7 years older. Slumdog was made Independently so the big 5 were not involved in producing the film, The big five consist of 20th Century Fox, RKO Pictures, Paramount Pictures, Warner Bros., and Metro-Goldwyn-Mayer.  It topped the weekend box office charts for four weeks in 2009 more than any other film in 2009. Slumdog Millionaire was also the highest grossing UK independent film as it earned over £31 million.

Slumdog Millionaire is based on the book q&a by Vikas Swarup. Simon Beaufoy was the screen writer and British production companies Celador and Film4 invited Danny Boyle read the script, he was hesitant due to the fact that Celador made 'Who wants to be a millionaire' in the UK. Warner Independent Pictures who are USA based paid five million dollars to have distribution rights in America. For Boyle to create Slumdog Millionaire he watched many Bollywood films as research.

Marketing
Pathe is a French businesses founded and originally run by the Pathé Brothers of France. It was founded in  Paris, France on 28 September 1896, it focuses on digital marketing as an effective way to raise awareness of the film. For Slumdog the target audience is Danny Boyle enthusiasts and Bollywood movie goer.


Distribution
In August 2007 Warner Independent Pictures acquired the north american rights distribution in August 2007,  Pathe  got the international rights to distribute Slumdog Millionaire. In May 2008, Warner Independent Pictures was shut down and all of its projects being transferred to Warner Bros,  Which is its parent studio Warner Bros doubted the commercial prospects of Slumdog Millionaire and suggested that it would go straight to DVD without a US Cinema release. In August 2008, the studio began searching for buyers for various products, to relieve its overload of end of the year films.
Halfway through the month, Warner Bros entered into a pact with Fox Searchlight buying 50% of Warner interest in the movie and handling US distribution. Following the films box office (barring North America) it grossed $16 million from 34 markets in the week following the academy awards. Worldwide, the film has currently grossed over $377 million.

Exhibition
Slumdog Millionaire was realeased on 9th January 2009 as an art house film.  It soon became a mainstream film. This was because of the amount of viewers wanting to see the film. In the opening weekend Slumdog made £2 million in the UK and was shown in 324 screens over the UK.
 

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